The Weinstein Company on Thursday shifted the release date of one of its main awards hopefuls, “August: Osage County”, to Christmas Day. It had been scheduled to debut on November 8.
Christmas is getting crowded. Also set to debut on that day are Universal’s Keanu Reeves action drama “47 Ronin,” Paramount’s Chris Pine-Keira Knightley action thriller “Jack Ryan” and the Fox comedy “The Secret Life of Walter Mitty.”
The studio also shifted “Grace of Monaco,” a biopic starring Nicole Kidman as Hollywood star-turned-princess Grace Kelly, from December 27 to November 27, the day before Thanksgiving.
“August: Osage County” is directed by John Wells and produced by George Clooney and Grant Heslov. The cast includes Meryl Streep playing a pill-popping mother and Julia Roberts as her bitter daughter. Also featured are Chris Cooper, Benedict Cumberbatch, Ewan McGregor, Sam Shepard, Abigail Breslin and Juliette Lewis.
The Tracy Letts play that inspired the film snagged just about every major theatrical prize including the Pulitzer when it debuted on Broadway in 2007.
Streep, 63, continues to be a huge box-office draw, with her 51 films earning north of $3.67 billion worldwide. She straddles the independent and studio worlds and is a frequent Oscar contender (though not this year). Her films can even overcome middling reviews and become awards darlings — last year’s The Iron Lady grossed $114 million worldwide, a strong number for an independent historical biopic, and her performance as Margaret Thatcher earned her the Academy Award for best actress. She recently wrapped production on John Wells’August: Osage County, starring opposite Julia Roberts, Ewan McGregor and Sam Shepard.
New video from “The eye of the storm” premiere, you can see Meryl in it! ^^ Watch below:
Also new information for the “Hope Springs” box office from today – it grew to $71,650,101 worldwide:
WEEKEND BO ESTIMATE
WEEKEND CUME RELEASE
The “Hope Springs” box office grew to $64,400,667 worldwide till September 16.
New artcile by Hollywood reporter has been published. Read some below:
Says one studio executive, “It’s a big deal to get an AARP cover” as movies from “Hope Springs” to “The Expendables 2” prove that aging stars, plus the population’s fastest-growing segment, are the secret weapons at the box office.
This story first appeared in the Aug. 23-Sept. 5 issue of The Hollywood Reporter magazine.
Midday on Saturday, Aug. 18, the top-grossing theater in the U.S. for “The Expendables 2″ – a who’s who of 1980s action stars now in their 60s, led by 66-year-old Sylvester Stallone – was the Cinemark Palace 20 in Boca Raton, Fla., ground zero for affluent retirees. About 245 miles away,“Hope Springs”, starring Meryl Streep, 63, and Tommy Lee Jones, 65, was the No. 1 film at the Rialto 8 in The Villages, a sprawling retirement community northwest of Orlando that is the country’s fastest-growing small town (presumptive GOP vice presidential candidate Paul Ryan stumped there the same day with his 78-year-old mother, Betty Douglas).
A quiet revolution within the studio system began in 2009 with the success of “Julie & Julia”, starring Streep and Amy Adams. Instead of releasing the film in fall or winter — primetime for adult fare — Sony went against conventional wisdom and opened the movie in August. “Julie & Julia” went on to become one of the most profitable films of that summer, grossing $94.1 million in North America. More than 55 percent of the film’s opening-weekend audience was over age 50.
As for marketing, yep, a lot goes back to AARP. Among the keys to “Hope Springs”‘ success was the August/September cover of AARP Magazine, which boasts one of the largest circulations of any publication in the world, reaching 50 million subscribers. “It’s a big deal to get an AARP cover. I’m jealous of “Hope Springs”,” says a veteran film marketing executive. “The filmmakers don’t like it because they feel like they are selling their movies to their grandparents, but we love it.”
New article has been published on Vulture:
This Weekend’s Winners: “The Bourne Legacy” claimed the top spot, with an opening that just hit $40 million from more than 3,700 theaters, but the real surprise was “Hope Springs”, a Meryl Streep–powered sexagenarian sex dramedy that grossed $15.6 million from fewer than 2,400 theaters.
Finally, if you needed any further proof of how gigantically underserved the older moviegoing audience is, look no further than Hope Springs, powered by the hardest-working woman in show business, seventeen-time Academy Award nominee Meryl Streep.
“Meryl promoted that movie like she was Tom goddamn Cruise,” explains one insider. “I mean, she didn’t just do the A-list press; she did the B and even the C-level press, too. She even went on Bravo to do Watch What Happens, answering ‘Marry, F—, Kill’ questions for half an hour. I mean, she went lowbrow, but when you gotta get the word out, that’s what you do — and it paid off.”
In fourth place was “Hope Springs”, the Meryl Streep/Tommy Lee Jones dramedy (which also stars Steve Carell as their marriage therapist), which earned $15.6 million over the Friday-to-Sunday period in 2,361 theaters. Prospects looked somewhat grim for Hope when it earned a quiet $4.5 million over Wednesday and Thursday, but the film’s overwhelmingly older female audience (66 percent were women, 69 percent were 40 or older), who aren’t all relaxing on their summer breaks, turned out in higher volumes for weekend engagements. After five days, the film, which was issued a “B” CinemaScore grade, has earned $20.1 million.
Sony paid just $15 million to acquire “Hope Springs” from Mandate, who shelled out $29 million to produce the film, and if it proves as leggy as some of Streep’s other films — “Julie and Julia” climbed to $94.1 million after a $20 million weekend, and “It’s Complicated” earned $122.7 million after a $22.1 million debut – it will become a profitable mid-level hit for the studios.
1. The Bourne Legacy – $40.3 million
2. The Campaign – $27.4 million
3. The Dark Knight Rises – $19.5 million
4. Hope Springs – $15.6 million
5. Diary of a Wimpy Kid: Dog Days – $8.2 million